"Hermano" to open 14th Los Angeles Latino International Film Festival (August 19 - 25 2010)


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14TH LOS ANGELES LATINO INTERNATIONAL FILM FESTIVAL ANNOUNCES
“HERMANO” TO MAKE NORTH AMERICAN PREMIERE AS OPENING NIGHT GALA PRESENTATION



VENEZUELAN DRAMA RECENTLY SWEPT TOP AWARDS AT 2010 MOSCOW INTL FILM FEST

HOLLYWOOD CONNECT PROGRAM ALSO ANNOUNCED FESTIVAL HIGHLIGHTS INCLUDE:

A CONVERSATION WITH SCREENWRITER MATT LOPEZ (THE SORCERER’S APPRENTICE); DIRECTORS ROUNDTABLE WITH “NEW FEMALE VOICES”;
A DIALOGUE ON IMMIGRATION WITH THE DIRECTORS OF IMMIGRANT NATION AND RABIA


LOS ANGELES, CA August 9, 2010 – The 14th Los Angeles Latino International Film Festival (LALIFF) announces Marcel Rasquin’s HERMANO will be the Opening Night Gala presentation on Thursday, August 19 at the legendary Grauman’s Chinese Theater (6925 Hollywood Boulevard, Hollywood, CA).

Written by Rasquin and Rohan Jones, and featuring Rasquin’s directorial debut, HERMANO tells the story of ‘Daniel,’ an exceptional soccer player and ‘Julio,’ the team's captain and a born leader. Raised as brothers, they play football in their slum, La Ceniza as Daniel dreams of playing professional soccer and Julio feeds the family with dirty money; having no time to dream. The opportunity of their lives arrives when a soccer scout invites them to tryout with the city's best team: Caracas Soccer Club. But tragedy intervenes bringing everything back to the soccer field, where they must choose what is more important: family, revenge or their lifelong dreams. Produced in Venezuela, the film stars Eliú Armas, Fernando Moreno, Gonzalo Cubero, Marcela Girón.

HERMANO will make it’s North American premiere at LALIFF after having swept the trio of top awards at the 2010 Moscow International Film Festival, including the Golden George Award for Best Film, the Critics Award and the Audience Award.

LALIFF Executive Director Marlene Dermer said, “This year our Opening Night film, HERMANO, will be the gateway to wondrous worlds of tales from far away places made by some of the masters, as well as the new voices of cinema. We are honored to once again introduce these talented filmmakers to our public.” Dermer continued, “This is a classic story of the paths two young men raised as brothers take, as they face what men they will ultimately become. HERMANO is an exhilarating drama and is an Opera Prima that exemplifies that good stories are universal stories. HERMANO was the Grand Prix winner at the Moscow International Film Festival in its World Premiere. I know you will find it as exhilarating and entertaining as I did."

The Los Angeles Latino International Film festival Opening Night Gala presented by Egada & Filmotech will include an excusive after party at The Highlands (6801 Hollywood Boulevard, Hollywood, CA).

LALIFF also announced the schedule for its Hollywood Connect program.

A series of events, receptions, industry panels, discussions, conversations and presentations created to build bridges between filmmakers and professionals from the Hollywood film community, Hollywood Connect works to do exactly what the title implies: Create events and a forum to encourage interaction with and instruction from prominent experts, financiers, filmmakers, talent, and industry executives. These include indie and studio executives responsible for development, financing, production, and distribution and marketing.

Hollywood Connect program events include:


Friday, August 20 - 12:30PM – 3:30PM

The Advantages of International Co-Production, Presented by: EGEDA,
Moderated by: Leon Ichaso, Director.

Panelists:

Rafael Sanchez, Managing Director, EGEDA-SGR

Manuel Soria, Managing Director, Madrid Film Commission

Julia Steinweg, Founder/Producer, Steinweg Emotion Pictures

Gabriela Tagliavini, Director/Producer

This panel will discuss the “ins and outs” and the “dos and don’ts” with industry professionals that have worked in and around the field of International Co-Productions.

Location:

EGEDA U.S. Offices

681 Trenton Drive

Beverly Hills, CA 90210


Saturday, August 21; 1:00PM – 2:00PM

Café con… MATT LOPEZ, Presented by: WGA, West

Moderated by: Ligiah Villalobos, writer UNDER THE SAME MOON (LA MISMA LUNA)

Matt Lopez (BEDTIME STORIES & RACE TO WITCH MOUNTAIN) discusses his latest film, the Walt Disney Pictures action adventure, THE SORCERER’S APPRENTICE with fellow screenwriter Ligiah Villalobos (LA MISMA LUNA).

**Special Bonus – A Special FREE Screening of THE SORCERER’S APPRENTICE at 10AM at the Mann Chinese 6 Cinemas will precede Café con… MATT LOPEZ.

Location:

Renaissance Hotel & Spa, 3rd Level

Hollywood & Highland

1755 North Highland Avenue

Hollywood, CA 90028


Saturday, August 21 -2:30PM – 4:00PM

BEFORE THE CAMERA ROLLS/MAXIMIZING YOUR TAX INCENTIVES

Introduction by: Leimomi Coloretti, Outreach and Development Director , Media Services / Showbiz Store

Dealing with a key element of film producing and budgeting, this seminar aims to serve as a definitive look at pre-production and tax incentives planning, presented by Media Services and Showbiz Software.

Panelists:

Otter Huntley, VP of Business Development, Media Services

Steven Fishman, VP of Sales, Media Services

Roger Jones, Business Development/Software Support, Media Services

John Robertson, Tax Incentives Specialist, Media Services

Alan Bailey, West Coast Production Consultant to Tax Credits, LLC

Location:

Renaissance Hotel & Spa, 3rd Level

Hollywood & Highland

1755 North Highland Avenue

Hollywood, CA 90028


Sunday, August 22 - 2:00PM – 3:00PM

A DIRECTORS ROUNDTABLE

Moderated by: Sydney Levine, Sydney’s Buzz-Indie wire

The panel features a roundtable dialogue with six exciting new voices whose films are being showcased in this year’s Festival. Each filmmaker will share their stories on what it took and the roads they each travelled to get their current films made.

Participants:

Fina Torres – Director, HABANA EVA

Carmen Marron – Director/Producer/Writer, GO FOR IT!

Consuelo Alba – Director , EL ANDALON

Isabel Cueva – Director, IN THE NAME OF FREEDOM

Yvette Edery – Director, JILLIAN DILLON

Sarah Vaill – Director, WOMEN WITH ALTITUDE

Location:

Renaissance Hotel & Spa, 3rd Level

Hollywood & Highland

1755 North Highland Avenue

Hollywood, CA 90028


Sunday, August 22

3:30PM – 4:30PM


NEW MEDIA AND YOU

Moderated by: Sydney Levine, Sydney’s Buzz-Indie wire

The panel focuses on using social networking, DIY and Hybrid Models to market and distribute your film.

Panelists:

Orly Ravid, The Film Collaborative

Vanessa Arteaga, Jaman

Sheri Candler, Marketing & Publicity

Location:

Renaissance Hotel & Spa, 3rd Level

Hollywood & Highland

1755 North Highland Avenue

Hollywood, CA 90028


Monday, August 23

4:00PM – 5:00PM

A GUILD EXPLORATION, Presented by: SAGindie

Moderated by: Darrien M. Gipson, Director SAGindie

Representatives from SAG, SAG Indie and Writers Guild of America, West speak on this panel about independent film and new media – how to work with the Guilds and why.

Panelists:

Kim Myers, WGAWest, Director of Diversity

Mark Friedlander, SAG, National Director, New Media

Elisabeth Flack, WGAW, Contracts Administrator, New Media

Location:

Renaissance Hotel & Spa, 3rd Level

Hollywood & Highland

1755 North Highland Avenue

Hollywood, CA 90028


Monday, August 23

5:00PM – 6:00PM

FROM FINANCING TO NEW MEDIA DISTRIBUTION: DECONSTRUCTING FILM
Presented by: Ethos Group

Moderated by: Ivan Cevallos, CEO, Ethos Group

This panel takes a start-to-finish look at film production to distribution with top executives within the independent film arena.


Panelists:

Adrian Ward, SVP, Entertainment, Sports & Media, NBCal

Howard Cohen, Co-President, Roadside Attractions

William Wu, Entertainment Attorney

Marcos Cruz Gonzales, Partner, MCG & Co.

John Kuri, CEO/President, Elixir Entertainment

Location:

Renaissance Hotel & Spa, 3rd Level

Hollywood & Highland

1755 North Highland Avenue

Hollywood, CA 90028


Tuesday, August 24

5:00PM – 7:00PM

A DIALOGUE ON IMMIGRATION ISSUES: WE ARE AMERICA/NOSOTROS SOMOS AMERICA

Presented by: UCLA Latin America Institute

Moderated by: Lalo Alcaraz, (comic strip “La Cucaracha”, host KPFK “Pocho Hour of Power”)

This panel will address the issue of immigration as a civil rights crisis impacting the Latino immigrant community that has culminated with Arizona’s anti-immigrant law, SB1070.

Panelists:

Esaú Meléndez, LALIFF Filmmaker, Director of IMMIGRANT NATION

José Jacques Medina, Federal Deputy, LX Legislature, 2006-09, Mexican Congress

Professor Justin Akers Chacon, San Diego Community College, Chicano Studies

Thomas Saenz, President & General Consul of MALDEF

Sebastian Cordero, LALIFF Filmmaker, Director of RABIA

Location:

Renaissance Hotel & Spa, 3rd Level

Hollywood & Highland

1755 North Highland Avenue

Hollywood, CA 90028

Festival passes and tickets are available for purchase at latinofilm.org.

About LALIFF: The Los Angeles Latino International Film Festival (LALIFF) was founded in 1997 by producer, director, actor and activist Edward James Olmos; independent producer and programmer Marlene Dermer, and independent film and music producer George Hernández†. LALIFF is a non-profit 501c (3) organization with the mission to support the development and exhibition of diverse visions by Latino filmmakers and to promote awareness of the richness and diversity of Latin cultures, artistry and countries through film, the most powerful medium in the world. A competitive festival with prizes, LALIFF serves as a venue where Latino filmmakers come together with industry buyers and distributors. LALIFF also offers industry workshops, panels, labs, networking receptions, educational programs, and hosts some of the best Galas in tinseltown.


LALIFF 2010 Sponsors:

Premier Sponsors: Los Angeles Times/Hoy Newspaper


Presenting Media Sponsor: Univision 34 KMEX, Univision Radio:

KLOVE 107.5FM, KTNQ 1020AM, La Nueva 101.9FM, Recuerdo 103.9FM

Official Sponsor: City of Los Angeles

Opening Gala Sponsor: EGEDA & Filmotech

Closing Night Presenter Sponsor: The Coca-Cola Company

Closing Night Supporting Sponsor: Lexus

Official Beer Sponsor: Stella Artois

Industry Office Sponsor: Creative Artist Agency (CAA)

Youth Program: Fry’s Electronics

Audience Award: CineLatino Audience Choice Award

Award Sponsors: The Walt Disney Company, Deluxe, Show Biz Software,
Movie Magic, FINALDRAFT, CineLatino: Audience Award, FUJIFILM: Best Documentary Film Festival Sponsors: Sony Pictures, HBO, Latino Public Broadcasting (LPB), NBC Universal, Maya Entertainment, Laguna Production, Universidad de Guadalajara (UDG), Festival Internacional de Cine de Guadalajara (FIDCG), University of Guadalajara FoundationUSA,
Marilyn & Jeffrey Katzenberg, Panavision, Titra, The Event (NBC) collaborator Sponsors: ITEX, ProChile, Consulate General of Argentina, Consulate General of Brazil, Consulate General of Chile, Consulate General of Ecuador, Consulate General of Mexico, Consulate General of Spain, Consulate general of Uruguay, Department of Cultural Affairs – City of Los Angeles (DCA), Molaa (Museum of Latin America Art), JJ Tailor Shop/Alex Tailor Shop, AZ Los Angeles, Inc., Blue439 Studio, L.A. Inc., MTA (Metro Transportation Authority), Hollywood & Highland Center/Spa Luce, American Cinematheque, Scholastic Books, Ancine

Seminar Sponsors: WGAW, SAG Indie, DGA-Directors Guild of America

Media Partners: W Radio 690AM, Al Borde/El Clasificado, MTV Tr3s, KLCS, Creative Handbook, Bazuca Magazine, La Prensa Colombiana, LATV, In Hollywood Magazine, Para Todos Magazine, The Mission Hollywood, Uniglobo TV, VeneMovies, Magic Image Hollywood Magazine

For tickets and other information, please log on to WWW.LATINOFILM.ORG



08.11.10